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How to increase your facebook advertising ROI by 450%

Thinking there must be more ways to make use of the fans on your branded facebook page? There is and its not about pushing content, promoting engagement or organising sweepstakes – it’s about advertising.
This post will show you how to use what seems to be a forgotten yet incredibly powerful feature of the facebook advertising [...]

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3 rules for writing engaging facebook page updates

Over the past 18 months as an agency we estimate we have sent out roughly 1200 individual facebook page updates for various clients and brands across Australia and the world.  During this time we’ve noticed that small, seemingly subtle differences in how updates are written and presented can make a massive difference in terms of [...]

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How to view extra facebook friend + event info through your newsfeed

facebook has released another change of how we can view info through the newfeed.

When you hover your mouse cursor over either a friends profile name or event in the newsfeed a small popup will appear above it, giving you a small amount of extra information about the content you are highlighting.

This added functionality will no [...]

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facebook now allowing ‘likes’ on comments

As of 30 mins ago facebook released a new feature that will, yet again, change the way we use facebook.  We are now able to ‘like’ comments made by others in a comment thread.
Above anything, this new feature will further continue to strengthen facebooks knowledge around our own personal social graphs as it will be [...]

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