people

Mike Watkins         Founder, Strategy/Planning Director

Mike has been involved in social media since he was nineteen, when he built a backpacker based social network, way back in 2004.  Many things have changed since then.  One thing that hasn’t is his utter fascination with how social media is changing not just marketing and advertising, but the entire world in general.

A lot of times, people don’t know what they want until you show it to them.
- Steve Jobs, BusinessWeek, May 25 1998

Howard Portrate         Managing Director

With over 25 years advertising and marketing background, Howard brings broad experience across a wide variety of industries, brands and countries. He has held senior management roles in Australia, the US and the UK.

Howard offers wisdom and experience to the energy, creativity and knowledge provided by his ‘younger’ business partners.