Tag Archives: social media
Facebook | Campaign: My Ads_1280808660604

How to increase your facebook advertising ROI by 450%

Thinking there must be more ways to make use of the fans on your branded facebook page? There is and its not about pushing content, promoting engagement or organising sweepstakes – it’s about advertising.
This post will show you how to use what seems to be a forgotten yet incredibly powerful feature of the facebook advertising [...]

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golden-rule

3 rules for writing engaging facebook page updates

Over the past 18 months as an agency we estimate we have sent out roughly 1200 individual facebook page updates for various clients and brands across Australia and the world.  During this time we’ve noticed that small, seemingly subtle differences in how updates are written and presented can make a massive difference in terms of [...]

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Social Media & the Superbowl. Pepsi/Coke says no to traditional ad’s, yes to Social Media.

Social Media & the Superbowl. Pepsi/Coke says no to traditional ad’s, yes to Social Media.

Pepsi have created the US$20M ‘Refresh Everything’ Social Media campaign to replace their traditional 1-2 Superbowl ad’s during the uber huge sporting event.

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KFC’s Cayan Grill O’Clock fb Campaign = FAIL

KFC’s Cayan Grill O’Clock fb Campaign = FAIL

Right now, in my opinion, KFC’s facebook strategy is blowing up right in their faces.

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